According to Reuters, Apple has announced a delay in the rollout of its anticipated AI-driven enhancements for Siri, originally scheduled for release this year. The company now expects to introduce these features in 2026, citing the need for additional development time. The delay marks a setback in Apple’s AI strategy as competitors like Google and Amazon continue to advance their voice assistants with new AI capabilities.
The planned upgrades, part of Apple’s broader AI initiative known as "Apple Intelligence," were introduced at the Worldwide Developers Conference in June 2024. The Financial Times reports that these enhancements aim to make Siri more contextually aware and capable of performing tasks across multiple apps, including extracting information from documents and automating user requests. However, Apple's internal development challenges have pushed back the expected launch, raising questions about its ability to keep pace in the evolving AI landscape.
Apple rarely announces product delays, making this postponement particularly notable. Business Insider highlights that the decision to publicly disclose the setback underscores the pressure the company faces as it races to compete in the AI-driven digital assistant market. With rivals accelerating their AI advancements, Apple’s delay could impact its position in the industry, particularly as consumer expectations for smarter and more intuitive virtual assistants continue to grow.
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