Amazon is struggling to make its mark in brick-and-mortar retail, despite dominating online sales. The company has closed several Amazon Go convenience stores and discontinued its Amazon Books and 4-star retail locations, shifting its focus to licensing its "Just Walk Out" technology to other retailers. Analysts suggest Amazon’s expertise in e-commerce and logistics hasn’t translated well to the in-store customer experience. As the company works to refine its physical retail strategy, its grocery operations—Whole Foods Market and Amazon Fresh—remain a key area of investment.
Outside Legal Counsel LLP assists businesses navigating complex corporate transitions, including retail expansions, licensing agreements, and operational restructuring. Whether your company is considering a strategic pivot or facing challenges with a new business model, our legal team can help. Contact us for a consultation.
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